Keypath

Website Marketing Strategist

US-KS-Lenexa
Job ID
2017-2244
Category
Digital/Interactive

Overview

Are you bright, hungry, and talented? 

Do you have experience managing/growing e-commerce or lead generation websites?

Are you ready to step up and “act like an owner” of your sites and drive business results?
Do you think it would be fun to work with like-minded marketers in a fast-paced, dynamic, flexible and innovative environment?

 

Keypath Education is currently seeking a Website Marketing Strategist to join our Website Marketing Team!  Our Lenexa office offers market competitive compensation and benefits. The office has a vibrant agency atmosphere where employees are empowered to be bold and do meaningful work. Watch a Royals game with coworkers, workout in the onsite gym or challenge your teammates to a game of basketball on our outdoor court.

 

As the Website Marketing Strategist, you would be responsible for the overall management and growth of a portfolio of Education-focused lead-generation websites.  This is a strategic but hands-on role working within a team of web marketing specialists, designers and developers.  Primary responsibilities include: 

  • Growing web traffic through organic search (SEO) and other non-paid channels;
  • Increasing site conversion rates;
  • Expanding site functionality and user engagement;
  • Increasing lead and revenue production from assigned websites

The Website Marketing Strategist will assist in the creation of digital marketing strategy, drive tactical execution on a day to day basis, analyze performance data, communicate insights/action plans and collaborate continuously with web marketing team members and other key stakeholders.

Responsibilities

  • Research and understand target audience and consumer value proposition for each site
  • Assist in the creation of an strategic vision and plan for growing site KPIs over time
  • Collaborate with development team to enhance and improve site performance
  • Execute effective SEO tactics (technical, on and off page) including link building
  • Analyze and synthesize key performance data
  • Effectively and continuously communicate regarding site performance and future plans
  • Stay apprised and ahead of emerging trends in SEO and digital marketing as a discipline
  • Identify opportunities for improvement and/or process efficiencies across all aspects of business

Qualifications

Education: Bachelor’s degree in Marketing, Communications, or Business preferred, but not required

 

Experience:  3 to 5 years in a digital marketing role.

 

Preferred experience with:

  • Google Analytics / Get Clicky
  • Google Webmaster Tools
  • Majestic SEO / AHREFS
  • MOZ
  • BuzzStream
  • Optimizely
  • PHP, Drupal, WordPress
  • Google Adwords
  • Social marketing platforms:  Facebook, Twitter, LInkedIn
  • MS Excel

 

Special Requirements Specific to Job:

  • Inquisitive
  • Results Driven
  • Solid oral and written communication skills
  • Ability to organize and prioritize tasks
  • Critical thinking and Analytical Skills
  • Innovative Problem Solving Skills
  • Ability to work with all levels of the organization
  • Good team player
  • Willingness to learn

 

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