Keypath

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Technical SEO Manager

Technical SEO Manager

Job ID 
2017-2254
Job Location 
US-KS-Lenexa
Category 
Digital/Interactive

More information about this job

Overview

Do you have experience managing and growing SEO for lead generation websites?

Are you experienced at SEO strategy and technical execution, comfortable with using data to make decisions and passionate about delivering results?

 

Keypath Education is seeking a Technical SEO Manager to join our Website Marketing Team. Our Lenexa office offers market competitive compensation and benefits. We have a vibrant agency atmosphere where employees are empowered to be bold and do meaningful work. Watch a Royals game with coworkers, workout in the onsite gym or challenge your teammates to a game of basketball on our outdoor court.

 

As the Technical SEO Manager, you will be responsible for SEO strategy and tactical execution for a portfolio of education-related lead-generation websites. In addition to managing a team of site marketers, the technical SEO Manager will perform in-depth technical SEO audits; present transparent, understandable recommendations for site improvements, stay on top of SEO trends and devise strategy and tactical plans to enable consistent grow traffic into the future.

Responsibilities

Primary responsibilities include: 

  • Growing web traffic through organic search (SEO)
  • Increasing site conversion rates and revenue performance
  • Analyzing performance data, communicating insights and establishing strategies and action plans based on results

Successful candidates for this position will be expected to identify and resolve technical SEO issues and create strategic plans for SEO growth for the portfolio, including:

  • Diagnose traffic and performance issues and make concrete recommendations for improvements. Inspect web sites for on-page, off-page and technical issues.
  • Measure the success of SEO campaigns with use of google analytics and SEO campaign management tools.
  • Provide technical SEO guidance and expertise for site migrations (WordPress and/or other CMS).
  • Prepare reporting and analysis to surface trends and track progress of initiatives and results of work plans.

Qualifications

Skills

  • Solid knowledge of search engine spidering, crawling and indexing processes and understanding of XML sitemaps, robots.txt files, 301, canonicals etc.
  • Solid knowledge of web server function, including common server error codes (e.g. 404). 
  • Strong familiarity with the web development process, including the critical points at which SEO must be considered.
  • Solid understanding of SEO best practices for site navigation, bread crumbing, internal links, HTML sitemaps, domain, sub-domain and directory structure. Ability to apply best practices in these areas to site rebuilds and maintenance/improvement of current sites.
  • Working knowledge of HTML, JavaScript, and CSS as they relate to SEO.
  • Working knowledge of WordPress and other CMS platforms.
  • Ability to clearly convey campaign progress, priorities, issues, concerns, and new strategy ideas to site managers, team leadership, and executive management.

Requirements:

The ideal candidate for this position should be able to (or possess):

  • Communicate complex SEO strategies to a wide range of stakeholders
  • Analyze large amounts of data from a variety of sources
  • Prepare reporting of SEO campaign performance
  • 3-5 years of relevant SEO experience
  • A track record of successful SEO program execution in B2C settings, particularly with a lead generation focus
  • Up-to-date understanding of organic search trends, including search engine algorithm changes, the latest tools and technologies
  • Excellent communication, analytical and problem-solving skills

Preferred experience with:

  • Google Analytics
  • Google Webmaster Tools
  • Majestic SEO / AHREFS
  • MOZ
  • BuzzStream
  • Optimizely
  • PHP, WordPress, HTML
  • MS Excel