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Marketing Web Analyst

Marketing Web Analyst

Job ID 
2017-2261
Job Location 
US-KS-Lenexa
Category 
Marketing

More information about this job

Overview

Keypath Education is currently seeking a Marketing Web Analyst to join our Website Marketing Team!

 

As the Marketing Web Analyst, you will be accountable for overseeing and analyzing web traffic data and sales patterns across all websites and providing data, reports and strategic business analysis.  As the Marketing Web Analyst, you will support the evolution of the web analytics tools program and will represent an important point of contact for the internal website team.

Responsibilities

  • Develop business insights based on analysis and campaign results, and communicate key findings to various stakeholders to facilitate data-driven decision-making. You will also identify areas of opportunity as well as problems or shortcomings that may jeopardize goals.
  • Collaborate with web marketers to create measurement plans and reporting for SEO and CRO initiatives and assist with A/B testing results analysis.
  • Create information and insights from data to inform SEO as well as influence site design, content, and navigation with a focus on revenue generation.
  • Help with the maintenance, design and development of dashboards and custom reports that align with primary business drivers (SEO and conversion optimization).
    • Develop digital dashboards and reports to track and analyze metrics related to organic traffic performance, website usage, visitor behavior, online marketing, and other KPIs.
    • Create presentations/reports for director and executive management team.
  • Work closely with the Managing Director in order to support web analytics evolution and foundation building as well as help to instill analytics mindset on the team.
    • Identification of website tagging needs and analytics improvements and assistance with implementation and configuration.
    • Web analytics user management, training of other team members to use analytics in their roles, tag management owner and marketing tools SME.
  • Ensure SEO and analytics capabilities are correctly defined, integrated into the sites and preserved during site upgrades and migrations.
  • Offer SEO and CRO advice and implementation recommendations to web marketers based upon google analytics data.
  • Support and mentor team to leverage insights from Google Analytics and apply an analytical approach to website management. 

Qualifications

Education:  Bachelor's degree required and Master’s degree (preferably in mathematics, finance, business or statistics) preferred.

Experience: 

  • 3-5 years of relevant experience.
  • Extensive experience with web analytics tools, particularly Google Analytics and Google Search Console.
  • Strong analytical and quantitative skills with a demonstrated ability to interpret and leverage data to drive decision making.
  • Mid-level knowledge and experience with SEO principles and best practices.
  • Experience in collating, manipulating, analyzing & presenting of data in a clear manner.
  • Strong understanding of web sites and digital marketing.
  • Understanding of web development.

Special Requirements Specific to Job:

  • Excellent written and oral communication skills and ability to interact with all levels of end users and technical resources.
  • Ability to juggle multiple projects simultaneously; project management skills preferred.  
  • Organized, proactive and timely in delivering results.