Keypath

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Digital Media Buyer

Digital Media Buyer

Job ID 
2017-2270
Job Location 
US-KS-Lenexa
Category 
Marketing

More information about this job

Overview

Keypath Education in Lenexa is growing, and we are seeking a Digital Media Buyer to start immediately!

 

At Keypath Education, digital media is not what we do, it’s who we are. We are experts in education and digital marketing in equal measure, and we are passionate about world-class results. We are looking for visionaries, over-achievers, data nerds, and lifelong learners to join our growing team. If you are ready to eat, sleep, and breathe education alongside the best digital marketers this side of the Mississippi, come join us!

Responsibilities

  • Develop and execute digital marketing strategies to drive traffic and conversions on client web properties
  • Optimize performance through a digital media mix comprised of PPC/paid search, paid social, retargeting, and display media campaigns
  • Work closely with Account Management and Digital Media leadership to conceptualize, execute, and report on campaign strategy and effectiveness
  • Analyze data and manage budgets, pacing, and client performance to goals
  • Test the performance of ad creative, landing page design, beta opportunities, and other campaign elements to improve results
  • Identify and present new opportunities/areas of growth to clients that will improve their digital media ROI
  • Manage relationships with multiple vendors, working closely to optimize budget and performance
  • Frequent, in-depth data analysis to spot trends/shifts in the landscape and opportunities to improve performance and ROI
  • Participate in client calls to discuss account performance, interpretation of data, and actionable plans based on findings
  • Collaborate cross-channel with other teams to provide client with a holistic view of their digital footprint and better understanding of how each channel interacts with each other

Qualifications

Education: Bachelor’s degree in marketing, business, digital media, or related field

 

Experience: 1+ years’ demonstrated experience with the following:

  • Client-facing relationship experience in managing pay-per-click/search engine marketing campaigns
  • Experience with paid social, display, or other digital media channels
  • Experience using Google Adwords and Analytics
  • Proficiency in Microsoft Excel, specifically for trend analysis using pivot tables, vlookups, etc.
  • In-depth knowledge of other Microsoft Office applications (Word, PowerPoint, Outlook)

 

Preferred Qualifications:

  • Google Adwords and/or Analytics certification
  • Experience with 3rd party management tools, such as Marin, DoubleClick Search, or Kenshoo
  • Familiarity with HTML and JavaScript
  • An understanding of the Higher Education and Post-Secondary Education sector