Keypath

Inbound Marketing Strategist

US-KS-Lenexa
Job ID
2017-2294
Category
Digital/Interactive

Overview

Are you obsessed with results and ROI? Do you like working with internal creatives to come up with fresh takes that make clients happy and customers respond? Are you hungry for a leadership role that helps guide attention-grabbing creative with data-driven insights? Are you self-motivated? Energetic?

 

Then you know marketing jargon well enough to fit in as an Inbound Marketing Specialist for Keypath Education at our Lenexa office! Seriously, this job post was written with you in mind.

 

In this role, you’ll partner with the Account Management Team to own the content marketing, social media marketing and Search Engine Optimization (SEO) and SEM strategy for our clients in the Education marketplace. You’ll be the one they’ll count on regarding marketing strategies – owning campaigns from strategic planning to AB testing. And you’ll do more fun things like working with senior leadership to build scalable processes to promote internal and external growth.

Responsibilities

  • Create and implement inbound marketing strategies through collaboration with account teams and understating of client budgets and goals.  These strategies could include, but would not be limited to, content marketing, social media marketing and search engine optimization
  • Utilize best practices for conversion and user-experience optimization, while driving new practices through ongoing testing
  • Analyze data and execute campaign changes based on performance and strategy progress for clients
  • Meet and exceed client goals for key metrics; constantly seek alternative strategies for better results

Qualifications

Education: Bachelor’s degree in marketing, business, communications, journalism or related field

 

Experience: At least 1+ years demonstrated experience with the following: 

  • Ability to create and execute a content marketing strategy
  • Implementation of proven search engine optimization (SEO) techniques
  • Conversion-oriented and/or user-experience driven website modifications and testing plan
  • Basic knowledge of HTML and CSS
  • Experience using content management systems to make content and minor web updates (Drupal, WordPress, etc.)
  • Proficiency in managing a brand’s corporate presence on social media as well as social media management and listening tools (Hootsuite, SproutSocial, TweetDeck, Brandwatch etc.)
  • Developing cadence and targeted communication strategies
  • Client facing relationship experience in articulating performance wins and challenges
  • Proficiency in Microsoft Excel to manipulate data and create reports and charts
  • Ability to effectively utilize Google Analytics
  • Demonstrated critical thinking, decision-making, and problem solving skills

Preferred Qualifications:

  • Google Analytics certification
  • Experience with Google AdWords
  • Knowledge of graphic and web design
  • An understanding of the Higher Education and Post-Secondary Education sector

We are looking for someone who is:

  • Self-motivated
  • Proactive
  • Able to multi-task
  • Excellent with written and oral communication
  • Detail oriented
  • Customer service oriented
  • A team player
  • Positive
  • Solution-focused
  • A constant learner

 

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