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Website Marketing Specialist

US-KS-Lenexa
Job ID
2017-2310
Category
Digital/Interactive

Overview

As the Website Marketing Specialist, you would be responsible for the overall management and growth of a portfolio of Education-focused lead-generation websites.  This is a strategic but hands-on role working within a team of web marketing specialists, designers and developers.  Primary responsibilities include: 

  • Growing web traffic through organic search (SEO) and other non-paid channels;
  • Increasing site conversion rates;
  • Expanding site functionality and user engagement;
  • Increasing lead and revenue production from assigned websites

The Website Marketing Specialist will assist in the creation of SEO-based marketing strategy, drive tactical execution on a day to day basis, analyze performance data, communicate insights/action plans and collaborate continuously with web marketing team members and other key stakeholders.

Responsibilities

  • Research and understand target audience and consumer value proposition for each site
  • Assist in the creation of an strategic vision and plan for growing site KPIs over time
  • Collaborate with development team to enhance and improve site performance
  • Execute effective SEO tactics (technical, on and off page) including link building
  • Analyze and synthesize key performance data
  • Effectively and continuously communicate regarding site performance and future plans
  • Stay apprised and ahead of emerging trends in SEO and digital marketing as a discipline
  • Identify opportunities for improvement and/or process efficiencies across all aspects of business

Qualifications

Education: Bachelor’s degree in Marketing, Communications, or Business preferred, but not required

 

Experience:  3 to 5 years in a SEO-focused marketing role.

 

Preferred experience with:

  • Google Analytics / Get Clicky
  • Google Webmaster Tools
  • Majestic SEO / AHREFS
  • MOZ
  • BuzzStream
  • Optimizely
  • PHP, Drupal, WordPress
  • MS Excel
  • Among others

 

Special Requirements Specific to Job:

  • Inquisitive
  • Results Driven
  • Solid oral and written communication skills
  • Ability to organize and prioritize tasks
  • Critical thinking and Analytical Skills
  • Innovative Problem Solving Skills
  • Ability to work with all levels of the organization
  • Good team player
  • Willingness to learn

 

Preferred Qualifications

SEO experience within a Corporation

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