SEO/Organic Specialist

Job ID


As the SEO/Organic Specialist , you would be responsible for the overall management and growth of a portfolio of Education-focused lead-generation websites.  This is a strategic but hands-on role working within a team of web marketing specialists, designers and developers.  Primary responsibilities include growing web traffic through search engine optimization (SEO) or organic search and other non-paid channels, increasing site conversion rates, expanding site functionality and user engagement and increasing lead and revenue production from assigned websites.


The SEO/Organic Specialist will assist in the creation of search engine marketing strategy, drive tactical execution on a day to day basis, analyze performance data, communicate insights/action plans and collaborate continuously with web marketing team members and other key stakeholders.


  • Research and understand target audience and consumer value proposition for each site
  • Assist in the creation of an strategic vision and plan for growing site KPIs over time
  • Collaborate with development team to enhance and improve site performance
  • Execute effective search engine optimization (SEO) tactics (technical, on and off page) including link building
  • Analyze and synthesize key performance data
  • Effectively and continuously communicate regarding site performance and future plans
  • Stay apprised and ahead of emerging trends in search engine optimization (SEO) and digital marketing as a discipline
  • Identify opportunities for improvement and/or process efficiencies across all aspects of business


Education: Bachelor’s degree in Marketing, Communications, or Business preferred, but not required


Experience:  3 to 5 years in a search engine optimization (SEO) or search engine marketing focused role.


Preferred experience with:

  • Google Analytics / Get Clicky
  • Google Webmaster Tools
  • Majestic SEO / AHREFS
  • MOZ
  • BuzzStream
  • Optimizely
  • PHP, Drupal, WordPress
  • MS Excel
  • Among others


Special Requirements Specific to Job:

  • Inquisitive
  • Results Driven
  • Solid oral and written communication skills
  • Ability to organize and prioritize tasks
  • Critical thinking and Analytical Skills
  • Innovative Problem Solving Skills
  • Ability to work with all levels of the organization
  • Good team player
  • Willingness to learn


Preferred Qualifications

search engine optimization (SEO) experience within a Corporation


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